This work is the creative result of the collaboration between 3rd year photography and 2nd year advertisement students at UCA, Farnham. The brief was titled ‘Serial Killer’, from which the advertisement students had to pitch their ideas to the photography students. Teams of photographers were allocated to different groups of advertisement students, whom then were able to work alongside each other to produce such work. Each group had to generate an original, independent idea to fit the main brief. With help from my peers, Madalina Sfitlic and Amelia Wyard, our team was able to inventively create this work. Shot using a digital Hasselblad and studio lighting.